Vodka Cruiser Facebook Advertisement

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Date of determination
Determination number
91-93/17
Brand Involved
Vodka Cruiser
Company
Asahi Premium Beverages
Outcome
Upheld
Nature of Breach
Vodka Cruiser Facebook post suggests the product will contribute to the achievement of social or sexual success
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(ii) success