Millon Wines Instagram Advertisement

Download Full Decision

Date of determination
Determination number
49/20
Brand Involved
Millon Wines
Company
Millon Wines
Outcome
Upheld
Nature of Breach
A reasonable interpretation of all of the elements of the post combined suggests that the alcohol in the ‘Care’ pack has contributed to a significant change in mood
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(c)(i) mood or environment