Welcome
Australia has a quasi-regulatory system for alcohol advertising: guidelines for advertising have been negotiated with government, consumer complaints are handled independently, but all costs are borne by industry.
The Alcohol Beverages Advertising Code (ABAC) Scheme is the centrepiece of Australia’s quasi-regulatory system and is administered by a Management Committee which includes industry, advertising and government representatives.
Changes to the ABAC Scheme
The Alcohol Advertising Pre-vetting Service has a new Approval Form and a new contact telephone number. Advertisers can now find contact details for the pre-vetter on duty by calling (08) 8411 2158.