The video shows exaggerated consumption, long and deep drinking and a long pour of the product from height. The ‘Gimme More’ soundtrack is more likely understood to be about the amount of consumption than the taste of the product given the depicted behaviours.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
