Lucid Dream Rosé Instagram Marketing

Download Full Decision

Date of determination
Determination number
115/23
Brand Involved
Lucid Dream Rosé
Company
Watkins
Outcome
Upheld
Nature of Breach
The post does not raise an implication of a significant change in mood because the product's effect is akin to taking drugs (as contended by the complainant). However, the text accompanying the post does suggest the consumption of the product will significantly change a person's mood, which is a breach of Part 3 (c)(i) of the Code.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(c)(i) mood or environment