Purr Shot Social Media Marketing

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Date of determination

1st April 2024

Determination number

39/24

Brand Involved

Purr Shot

Company

Purr shot

Outcome

Upheld

Medium

Digital

Current Code sections - from 1 August 2023

3(a)(i) - Australian Alcohol Guidelines

3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour

3(c)(i) - improved mood or environment