Good Luck Seltzer Instagram Post

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Date of determination
Determination number
47/24
Brand Involved
Good Luck Seltzer
Company
Good Luck Seltzer
Outcome
Upheld
Nature of Breach
An image of a man receiving an uncontrolled long pour into his mouth by a third party posted to social media with the caption ‘New Year’s resolution consume more real fruit’, breaches Part 3 (a)(i) and (ii) of the Code by showing the rapid and irresponsible consumption of alcohol and directly implying and treating as amusing the excessive consumption of alcohol.
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour