Fireball Whisky Instagram Posts

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Date of determination
Determination number
81/25
Brand Involved
Fireball Whisky
Company
Sazerac
Outcome
Upheld
Nature of Breach
A reasonable person would probably understand the posts are implicitly condoning excessive alcohol consumption or irresponsible actions related to alcohol use
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour