The Panel upheld the complaint regarding Item 2, finding that the caption of the social media post would be understood as asserting that the product's presence at a gathering would enhance the success of the person bringing it - a breach of Part 3 (c)(ii).
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
3(c)(ii) - personal success
3(c)(iv) - health benefit, needed to relax, helps overcome problems
