Pirate Life Social Lube Product Name, Packaging and Instagram Advertisement

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Date of determination

2nd January 2020

Determination number

102/19

Brand Involved

Pirate Life Social Lube

Company

Carlton & United Breweries

Outcome

Upheld

Nature of Breach

The product name suggests that the consumption or presence of the product may create or contribute to a significant change in mood or environment or cause or contribute to the achievement of social success.

Media

Digital

Naming/packaging

New Code sections - post 1 July 2014

(c)(i) mood or environment

(c)(ii) success

Packaging