Pirate Life Social Lube Product Name, Packaging and Instagram Post

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Date of determination
Determination number
102/19
Brand Involved
Pirate Life Social Lube
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
The product name suggests that the consumption or presence of the product may create or contribute to a significant change in mood or environment or cause or contribute to the achievement of social success.
Media
Digital
Naming/packaging
New Code sections - post 1 July 2014
(c)(i) mood or environment
(c)(ii) success
Packaging