Wilde Beer Instagram Advertisements

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Date of determination
Determination number
104-109/18
Brand Involved
Wilde Beer
Company
Tribe Breweries
Outcome
Upheld
Nature of Breach
Instagram posts promoting the brand including images of under 25 year olds and failing to utilise available age restriction controls
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(iii) depictions of 18-24 year olds
(b)(iv) placement rules