Pirate Life Frontside Ale Product Placement

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Date of determination

17th August 2020

Determination number

107/20

Brand Involved

Pirate Life Frontside Ale

Company

Pirate Life Brewing

Outcome

Upheld

Nature of Breach

Consumption of alcohol shown before and during snowboarding

Medium

Digital

New Code section - post 1 July 2014

(d) safety