Subtle Tea Packaging & Facebook Posts Download Full Decision Date of determination 22nd February 2022 Determination number 12/22 Brand Involved Subtle Tea Company Casual Tea Pty Ltd Outcome Upheld Nature of Breach a reasonable person would probably believe the posts were referring to a non-alcoholic iced tea and the use of the hydrate hashtag implies the drink will provide the benefit of hydration in breach of Part 3(c)(iv) Media Digital Naming/packaging New Code sections - post 1 July 2014 (b)(i) strong or evident appeal to minors (c)(iv) therapeutic benefit
