Feral Brewing Imperial Biggie Packaging, Website & Facebook Posts

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Date of determination
Determination number
124/19
Brand Involved
Imperial Biggie
Company
Feral Brewing
Outcome
Upheld
Nature of Breach
Two of the Facebook posts encourage the choice of the product based on its alcoholic strength
Media
Digital
Naming/packaging
New Code section - post 1 July 2014
(a)(iv) emphasising alcohol strength or intoxicating effect