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Date of determination

20th December 2016

Determination number

126/16

Brand Involved

Smirnoff

Outcome

Dismissed

Medium

Outdoor

New Code sections - post 1 July 2014

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(a)(ii) irresponsible or offensive behaviour

(c)(i) mood or environment