Vodka Cruiser Outdoor Advertisement

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Date of determination
Determination number
13/20
Brand Involved
Vodka Cruiser
Company
Asahi Premium Beverages
Outcome
Upheld
Nature of Breach
The advertisement has strong or evident appeal to minors
Medium
Outdoor
New Code sections - post 1 July 2014
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds