Juicy Juicy Grapefruit Boozy Seltzer Packaging and Instagram Post

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Date of determination
Determination number
146/20
Brand Involved
Juicy Juicy Grapefruit Boozy Seltzer
Outcome
Dismissed
Media
Digital
Naming/packaging
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(c)(i) mood or environment
(c)(iv) therapeutic benefit