Corona Outdoor Marketing & Facebook Posts

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Date of determination
Determination number
16/19
Brand Involved
Corona
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
Posts of under 25 year olds wearing Corona branding on Parley Australia Facebook page
Medium
Digital
New Code sections - post 1 July 2014
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds
(b)(iv) placement rules