Easy Seltzer Social Media Marketing

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Date of determination
Determination number
161/25
Brand Involved
Easy Seltzer
Company
Easy Seltzer
Outcome
Upheld
Nature of Breach
The Panel upheld the complaint, finding that a reasonable person is sufficiently worldly to understand that the posts are a depiction of shotgunning, and that this encourages the rapid consumption of alcohol.
Medium
Digital
Current Code section - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour