Seal Legs Brewing Social Media Marketing

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Date of determination
Determination number
164/25
Brand Involved
Birthday NEIPA and Pava Luva Pavlova Sour
Company
Sea Legs Brewing
Outcome
Upheld
Nature of Breach
The Panel upheld the complaint on a social media video for Birthday NEIPA, finding that it had strong or evident appeal to minors.
Medium
Digital
Current Code section - from 1 August 2023
3(b)(i) - strong evident appeal to minors