The Panel upheld the complaint, finding that: ● Three posts directly describe the product as strong and use this as a reason for a consumer to choose the product. ● One post positions the product with a person seated on the edge of a swimming pool, thereby implying that the product will be consumed in conjunction with swimming.
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(iv) - emphasising alcohol strength or intoxicating effect
