VB x Volley Brand Extension
- Date of determination
- Determination number
- 185/20
- Brand Involved
- Victoria Bitter (VB)
- Company
- Carlton & United Breweries
- Outcome
- Upheld
- Nature of Breach
- An image of a person skateboarding wearing VB Volleys does have strong appeal to minors given the prominence of minors as the group who use skateboards
- Medium
- Digital
- New Code sections - post 1 July 2014
- (b)(i) strong or evident appeal to minors
- (b)(iv) placement rules