An Instagram post showing a person wearing swimwear, who looks as though they may imminently re-enter the water, pouring alcohol into their mouth, is an alcohol marketing communication directly implying both the consumption of an Alcohol Beverage before, or during an activity that, for safety reasons, requires a high degree of alertness or physical co-ordination and the excessive or rapid consumption of an Alcohol Beverage.
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
