VB Instagram Posts

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Date of determination
Determination number
196/21
Brand Involved
VB
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
One Instagram post encourages excessive consumption and another shows alcohol consumption in conjunction with a dangerous activity, sitting on the edge of a cliff
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(iii) depictions of 18-24 year olds
(d) safety