Lockdown Essentials Pack Website and Facebook Posts Download Full Decision Date of determination 2nd November 2021 Determination number 229/21 Brand Involved Lockdown Essentials Pack Company Sophisticated Cocktails Co Outcome Upheld Nature of Breach The Panel believed that the combination of phrases used within marketing for the alcohol product would suggest to a reasonable person that the product may enhance a person’s mood or be used as a coping mechanism during lockdown Medium New Code sections - post 1 July 2014 (c)(i) mood or environment (c)(iv) therapeutic benefit