Lockdown Essentials Pack Website and Facebook Posts

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Date of determination

2nd November 2021

Determination number

229/21

Brand Involved

Lockdown Essentials Pack

Company

Sophisticated Cocktails Co

Outcome

Upheld

Nature of Breach

The Panel believed that the combination of phrases used within marketing for the alcohol product would suggest to a reasonable person that the product may enhance a person’s mood or be used as a coping mechanism during lockdown

Medium

New Code sections - post 1 July 2014

(c)(i) mood or environment

(c)(iv) therapeutic benefit