The Bottle-O Television Advertisement

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Date of determination

8th November 2021

Determination number

231/21

Brand Involved

The Bottle-O

Outcome

Dismissed

Medium

Television

New Code sections - post 1 July 2014

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(b)(i) strong or evident appeal to minors

(c)(ii) success

(d) safety