Hello Drinks Email Marketing
- Date of determination
- Determination number
- 257/21
- Brand Involved
- Hello Drinks
- Company
- Hello Drinks
- Outcome
- Upheld
- Nature of Breach
- The EDM would be understood as promoting the high alcohol content of the product as a selling point
- Medium
- Digital
- New Code section - post 1 July 2014
- (a)(iv) emphasising alcohol strength or intoxicating effect