Hello Drinks Email Marketing

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Date of determination
Determination number
257/21
Brand Involved
Hello Drinks
Company
Hello Drinks
Outcome
Upheld
Nature of Breach
The EDM would be understood as promoting the high alcohol content of the product as a selling point
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(iv) emphasising alcohol strength or intoxicating effect