BWS outdoor advertisement

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Date of determination
Determination number
26/20
Brand Involved
BWS
Company
Endeavour Drinks Group
Outcome
Upheld
Nature of Breach
Ad suggesting alcohol is an aid to relaxation
Medium
Outdoor
New Code sections - post 1 July 2014
(a)(ii) irresponsible or offensive behaviour
(b)(iv) placement rules
(c)(iv) therapeutic benefit