Cheeky Monkey Packaging and Digital Advertising

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Date of determination
Determination number
33/19
Brand Involved
Cheeky Monkey
Company
Cheeky Monkey Brewery
Outcome
Upheld
Nature of Breach
Two packages and parts of digital media sites found to have strong or evident appeal to minors and digital marketing failed to apply available age restriction controls
Media
Digital
Naming/packaging
New Code sections - post 1 July 2014
(b)(i) strong or evident appeal to minors
(b)(iv) placement rules