Fireball Whisky Digital Advertisement

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Date of determination
Determination number
35/17
Brand Involved
Fireball Whisky
Company
Southtrade International
Outcome
Upheld
Nature of Breach
Implies consumption of alcohol occurring either immediately before or in conjunction with the accessing of a cliff top, being an activity that requires a high degree of alertness and physical co-ordination
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(d) safety