Latitude 34 Wine Company Digital Advertisement

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Date of determination
Determination number
35/20
Brand Involved
Latitude 34 Wine Company
Company
Latitude 34 Wine Company
Outcome
Upheld
Nature of Breach
Taken as a whole a reasonable person would understand the email marketing communication as suggesting that alcohol consumption (wine) can assist in dealing with the demanding and stressful situation faced by the woman
Medium
Digital
New Code sections - post 1 July 2014
(c)(i) mood or environment
(c)(iv) therapeutic benefit