Loxton Hotel Facebook Advertisement

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Date of determination
Determination number
37/19
Brand Involved
Loxton Hotel
Company
Loxton Hotel
Outcome
Upheld
Nature of Breach
Facebook posts based upon an assumed and shared experience about over drinking have an underlying message that excessive consumption is both common and acceptable
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour