Sapporo Premium Black Beer Instagram Marketing

Download Full Decision

Date of determination
Determination number
45/25
Brand Involved
Sapporo Premium Black Beer
Company
Coopers Brewery
Outcome
Upheld
Nature of Breach
The Instagram post, with an Easter theme, was found to have strong or evident appeal to minors - Part 3 (b)(i).
Medium
Digital
Current Code section - from 1 August 2023
3(b)(i) - strong evident appeal to minors