My Bottleshop Digital Advertisement

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Date of determination
Determination number
54/18
Brand Involved
My Bottleshop/Jack Daniels
Company
My Bottleshop
Outcome
Upheld
Nature of Breach
Email marketing communication that encouraged excessive consumption and consuming alcohol while operating a motor vehicle
Medium
Digital
New Code section - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines