My Bottleshop Digital Advertisement
- Date of determination
- Determination number
- 54/18
- Brand Involved
- My Bottleshop/Jack Daniels
- Company
- My Bottleshop
- Outcome
- Upheld
- Nature of Breach
- Email marketing communication that encouraged excessive consumption and consuming alcohol while operating a motor vehicle
- Medium
- Digital
- New Code section - post 1 July 2014
- (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines