Milkrun Instagram Post

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Date of determination
Determination number
54 & 55/22
Brand Involved
Milkrun
Company
MILKRUN AU Pty Ltd
Outcome
Upheld
Nature of Breach
Instagram post referencing the 'Little Miss' children's books would have strong appeal to minors and one image/caption implies excessive alcohol consumption
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors