Cellarbrations Television Advertisement

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Date of determination
Determination number
56/19
Brand Involved
Cellarbrations
Company
Cellarbrations
Outcome
Upheld
Nature of Breach
Some scenes reasonably imply that some characters are affected by alcohol use and a reasonable person could take the ad as encouraging excessive consumption and quite likely drunken behaviour
Medium
Television
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour