Basic Babe Instagram Advertisements Download Full Decision Date of determination 26th April 2021 Determination number 56-6, 63-7 & 90/21 Brand Involved Basic Babe Company Basic Brands Outcome Upheld Nature of Breach Six Instagram posts directly imply the consumption of alcohol before or during swimming and pool activities and one Instagram post includes an image of under 25 year olds. Medium Digital Previous Code sections - 1 July 2014 to 31 July 2023 (a)(ii) irresponsible or offensive behaviour (b)(i) strong or evident appeal to minors (b)(ii) depictions of minors (b)(iii) depictions of 18-24 year olds (d) safety
