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Date of determination

26th April 2021

Determination number

56-6, 63-7 & 90/21

Brand Involved

Basic Babe

Company

Basic Brands

Outcome

Upheld

Nature of Breach

Six Instagram posts directly imply the consumption of alcohol before or during swimming and pool activities and one Instagram post includes an image of under 25 year olds.

Medium

Digital

New Code sections - post 1 July 2014

(a)(ii) irresponsible or offensive behaviour

(b)(i) strong or evident appeal to minors

(b)(ii) depictions of minors

(b)(iii) depictions of 18-24 year olds

(d) safety