Three of the posts on the brand's Facebook page were found to breach the ABAC on grounds of encouraging excess consumption, suggesting the presence or consumption of the product would cause or contribute to a significant change in mood or environment and suggesting that consumption of the product offers a therapeutic benefit
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
