Fireball Whisky Instagram Advertisements

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Date of determination
Determination number
60-67/20
Brand Involved
Fireball Whisky
Company
Southtrade International
Outcome
Upheld
Nature of Breach
Instagram posts show or directly imply the consumption of the product before or during an activity that, for safety reasons, requires a high degree or alertness and physical co-ordination (snowboarding).
Medium
Digital
New Code section - post 1 July 2014
(d) safety