Fireball Whisky Instagram Advertisements
- Date of determination
- Determination number
- 60-67/20
- Brand Involved
- Fireball Whisky
- Company
- Southtrade International
- Outcome
- Upheld
- Nature of Breach
- Instagram posts show or directly imply the consumption of the product before or during an activity that, for safety reasons, requires a high degree or alertness and physical co-ordination (snowboarding).
- Medium
- Digital
- New Code section - post 1 July 2014
- (d) safety