Jack Daniels Digital Advertisement

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Date of determination
Determination number
67/15
Brand Involved
Jack Daniels
Company
Brown-Forman Australia
Outcome
Upheld
Nature of Breach
Jack Daniels is portrayed as a cause of or contributor to the success of the events and the artists depicted in the advertisement
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(c)(i) mood or environment