Jack Daniels Digital Advertisement
Download Full Decision
- Date of determination
- Determination number
- 67/15
- Brand Involved
- Jack Daniels
- Company
- Brown-Forman Australia
- Outcome
- Upheld
- Nature of Breach
- Jack Daniels is portrayed as a cause of or contributor to the success of the events and the artists depicted in the advertisement
- Medium
- Digital
- New Code sections - post 1 July 2014
- (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
- (a)(ii) irresponsible or offensive behaviour
- (b)(i) strong or evident appeal to minors
- (c)(ii) success
