Jack Daniels Digital Advertisement

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Date of determination
Determination number
67/15
Brand Involved
Jack Daniels
Company
Brown-Forman Australia
Outcome
Upheld
Nature of Breach
Jack Daniels is portrayed as a cause of or contributor to the success of the events and the artists depicted in the advertisement
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(c)(ii) success