Gravity Seltzer Digital Marketing

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Date of determination
Determination number
67, 68, 69 & 70/23
Brand Involved
Gravity Seltzer
Company
Gravity Seltzer
Outcome
Upheld
Nature of Breach
The Company's website and a number of social media posts were found to breach the Code by showing or encouraging rapid consumption, suggesting a change in mood or positive health outcomes, or showing drinking before or during water based activities.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(i) mood or environment
(c)(iv) therapeutic benefit
(d) safety