IGA Liquor Outdoor Advertisement

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Date of determination
Determination number
71/15
Brand Involved
IGA Liquor
Outcome
Dismissed
Medium
Outdoor
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds