VB Blue Print & Digital Advertisements

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Date of determination

13th October 2016

Determination number

74B/16

Brand Involved

VB Blue

Company

Carlton & United Breweries

Outcome

Upheld

Nature of Breach

The packaging depicted in the advertising has strong or evident appeal to minors

Media

Digital

Print

New Code section - post 1 July 2014

(b)(i) strong or evident appeal to minors