Pirate Life Throwback IPA Instagram Advertisement

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Date of determination
Determination number
76/19
Brand Involved
Pirate Life Throwback IPA
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
A reasonable person could take the image as endorsing the consumption of alcohol while swimming
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety