Impression Gin Instagram, Website and Public Relations Marketing

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Date of determination

27th June 2020

Determination number

80/20

Brand Involved

Impression Gin

Company

Impression Gin

Outcome

Upheld

Nature of Breach

Two Instagram posts and a press release suggest the product offers a positive health benefit

Medium

Digital

New Code section - post 1 July 2014

(c)(iv) therapeutic benefit