Fireball Whisky Product Placement

Download Full Decision

Date of determination
Determination number
88/20
Brand Involved
Fireball Whisky
Company
Southtrade International
Outcome
Upheld
Nature of Breach
Taken as a whole a reasonable person would interpret the interview and the product's role as encouraging and making light of excessive alcohol consumption and the irresponsible behaviour of attending work while affected by alcohol use.
Medium
Digital
New Code sections - post 1 July 2014
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour