Booze Mate Window Signage

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Date of determination
Determination number
92/23
Brand Involved
Booze Mate
Company
Booze Mate
Outcome
Upheld
Nature of Breach
Window signs reading “Sober is boring!!” and “Sorry!! We are too drunk to open…” breach the Part 3 (a)(i), (c)(i) and (c)(ii) standards by encouraging drinking until intoxicated and suggesting that alcohol consumption may cause a change in mood and lead to social success.
Medium
Outdoor
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(i) mood or environment
(c)(ii) success