Basic Babe Tik Tok Posts

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Date of determination
Determination number
93/21
Brand Involved
Basic Babe
Company
Basic Brands
Outcome
Upheld
Nature of Breach
On available information it is not reasonable to expect that the current audience of posts on TikTok would be at least 75% adult as required by Placement Rule 3
Medium
Digital
New Code section - post 1 July 2014
(b)(iv) placement rules