Aurora & Fairy Floss Vodka Packaging

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Date of determination
Determination number
114/20
Brand Involved
Aurora Vodka & Fairy Floss Vodka
Company
Newy Distillery
Outcome
Upheld
Nature of Breach
Product packaging and website has strong or evident appeal to minors, Instagram account failed to activate available age restriction controls and TikTok audience is not reasonably expected to have a greater than 75% adult audience
Media
Digital
Naming/packaging
New Code sections - post 1 July 2014
(b)(i) strong or evident appeal to minors
(b)(iv) placement rules