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Date of determination
Determination number
49/20
Brand Involved
Millon Wines
Company
Millon Wines
Outcome
Upheld
Nature of Breach
A reasonable interpretation of all of the elements of the post combined suggests that the alcohol in the ‘Care’ pack has contributed to a significant change in mood
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(c)(i) mood or environment